Ready to build your customer personas?
Here's your customer persona template
Tips to develop your buyer personas
To gain useful insights in your audience, you’re looking for examples of the pains, problems, goals and desires, as well as thought processes and the exact language used, and what problems they need help with solving.
Talk with your customer-facing teams, like Sales and Customer Service. They know the customer first hand and have a wealth of information to share.
Speak with your customers and prospects, email subscribers and social media followers to uncover information.
Look into your web analytics, such as Google Analytics, and reports to analyse and understand historical data such as demographic and behavioural data, best converting landing pages, most viewed pages and blog posts.
Do online research on Google, forums, publications and relevant websites
Ask questions on social media
Use Facebook Insights to gather demographic and behavioural data
Search for industry keywords and hashtags on social networks
Check out discussions in the Comments section on relevant industry blog posts
Search Facebook groups
Look for questions on websites such as Quora, Reddit (search subreddits)
Look in Amazon book reviews for the top books in your industry. Reviews often contain information, questions and pain points.
Research LinkedIn profiles