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Research, identify and attract your ideal clients

  • 1

    Before we start

    • Welcome, happy to have you here!

    • Pre-requirements

    • Before we begin...

  • 2

    Consulting internal teams

    • Pre-work: interviewing your team

    • Progress check-in

  • 3

    How to research your audience on social media

    • Use Facebook tools to gather insights

    • Use Instagram tools

  • 4

    Identifying who to interview

    • How to identify contacts to interview

  • 5

    How to design interviews

    • Designing interviews - define required information

    • Progress check-in

  • 6

    Scheduling interviews

    • Reviewing and finalising persona interview questions

    • Scheduling interviews

    • Email and phone communications templates

    • Progress check-in

    • Book your 30 minute review session

  • 7

    Conducting interviews

    • Conducting effective interviews

  • 8

    Using Personas

    • Next steps

  • 9

    Resources

    • Documents and links

What students say

They did it, so can you!

“I attended a digital marketing program led by Marion. It was really a great experience and I found it very useful. She covered so much in one class. She is definitely a specialist in her field. Definitely recommending!”

Veronika B, Manager

“I just wanted to say a few words of thanks for presenting such an informative online marketing seminar. You covered all the topics concerning how to grow one’s business using Facebook, Twitter, and all the social media. And, you were kind enough to, after the seminar, answer a few specific questions I had pertaining to my business (financial advice).”

John M, Investment Adviser

“Marion is a passionate and skillful inbound marketer, a great trainer and teacher. Her online marketing knowledge and skills helped our company increase website traffic by 200%, increase leads by 300% and acquire a lot more customers in the past 12 months. Her deep understanding of inbound marketing and marketing software such as HubSpot really impressed me.”

Aaron C, Marketing Manager

Meet your instructor

Hi! I'm Marion

Marion Tourrette

Marketing Automation Trainer

Master of Commerce, Marketing | BA, International Management
Empowering organisations to deliver great customer experiences.
For the past 10 years, I have helped companies deliver personalised customer experiences using digital marketing and automation.
I'm a Master's degree qualified marketing specialist and an experienced trainer, having delivered 150+ sessions across industries and regions.

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